RESUME

Summary

"I am a senior manager, as a commercial or marketing director, successful within (inter)national technology markets, the construction, insurance, banking and environmental sectors. A results-driven people leader, strong in combining long-term strategic thinking and hands-on short-term action.

After a recent foray as senior consultant Interim Management, and a client assignment, it is time for a new commitment within a competitive environment - short-term or long-term. On a freelance or permanent basis."

Key expertise

Team management: leading multidisciplinary teams (development, marketing, sales, service, ...).
Strategy: develop and implement efficient strategies (b2b/b2c) in:
- Marketing - global responsibilities in positioning, pricing strategy, rebranding,...
- Business development - setting up and expanding partner sales channels
- Sales - leading and reorganizing sales teams
Communication - expertise in (inter)national environments
Relationship building: ability to build and deepen long-term relationships
Adaptability to quickly become familiar with complex environments

Experience

Marketing Manager

Aluvision - Standbuilding and Outdoor Living 2022-2022

* Team management - leading the marketing team.
* Strategy - elaborate marketing strategy for Aluvision and the Sundaze - Outdoor living brand.
* Extranet - Selection of partners to set up an extranet for rental and stand building partners.

Senior Consultant Interim Management

Hudson Benelux - Belgian's market leader in HR Services 2021-2022

* Client counselling - Consulting with companies on the precise determination of needs.

* Candidate selection - Selecting and guiding interim managers and introducing them to clients.

* Guidance - Further follow-up of client and Interim manager after the start of the cooperation.

Real Estate Manager & Marketing Director

Wilink Group | Wilink Real Estate 2020 - 2021

* Setting up and following up the turnover target for new-build real estate.

* Responsible for Wilink Immo offices and expansion of the distribution network.

* Provide advice to all entities within Wilink Group as a real estate expert.

* Responsible for the marketing department and setting up the strategic

Go-to-Market marketing plan.

* Final responsibility for marketing for the entire Wilink Group
* Brand positioning for the full range of products and services.
* Setting up digital strategy from social media to marketing automation.
* Developing a 'go-to webinar' strategy to stimulate attracting new customers

and increase cross-selling and up-selling with existing customers.
* Responsible for the sales Academy training center.
* Responsible for internal communication and well-being of employees.

Senior Advisor

BOVA ENVIRO+ - Environmental services 2017-2019

* Fine-tune communication, marketing, customer satisfaction and training.
* Coaching of +- 40 internal environmental coordinators (account & project management).
* Elaboration of ISO9001-2015 communication strategy for Brussels Environment

Commercial Director

Hyboma nv - Building your home - project development 2014-2018

* Positioning Hyboma as the construction company that builds more than your house,

We build a true home.

* Responsible for the development of new houses spread over appr. 500 locations.

* Sales increase in 2016: 16%

* Responsible for the sales- and marketing strategy. Rebranding 2017.

* Start-up investors' channel Realvest

Direct reports: 20 (7 independent sales people).

Report to: CEO

Languages

Dutch *****

English *****

French ****

German ***

Personalia

Born: 23/05/1967

Married with Carine Vandekerken, nurse. We have two children:

Sander (26) en Saar (24).

Hobbies:

Family, cycling, reading,

travel, networking

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Sales & Marketing manager

Groep Huyzentruyt nv - Pioneer in building affordable and compact houses. 2012–2014

* Positioning of Groep Huyzentruyt as pioneer in affordable, compact housing solutions.

* Setup of the indirect sales channel ‘Real Estate agents’, to boost sales.

* Adapt sales strategy to ‘project-by-project’ approach.

* Business case to investigate possible startup of Timber frame construction.

Direct reports: 9 - report to: CEO

Group Marketing Manager

Matexi Group nv - Market leader in the house building market in Belgium. 2010–2012

* Setup of a centralized marketing organization driven by HQ.

* Re-branding/re-positioning of Sibomat and Sibomat Wood Projects.

* Brand strategy, based on national brand and image awareness survey.

Direct reports: 5 - report to: CEO

Global Marketing Manager

Punch Graphix nv – Xeikon - Pioneer in digital printing technology 2008–2010

* 300% increase of presence in global trade press, compared to previous years.

* Structured market approach build around major trade shows to turn around

negative sales trend.

* Aligning activities of European HQ marketing team and US team.

Direct reports: 1 - report to: CEO

Global Marketing Manager Media & Digital Cinema

EMEA Marketing Team Manager

Public Relations Manager

Barco nv - Global market leader in visualization technology. 2006-2008

* Marketing communication approach for a new business unit.

* Promotion of 3D cinema with Texas Instruments and Kinepolis Group.

* Responsibility for Barco’s presence at all major industry trade shows and events.

Direct reports: 6 - report to: VP Sales & Marketing

Marketing & Channel Manager Belgacom TV

Corporate Events Team Manager

Internal Communications Manager

Belgacom nv - Leading telecom operator in Belgium. 2000- 2006

* Stock Exchange introduction – Member of the IPO core-team.

* Marcom plan for Belgacom TV below-the-line – print & e-communication.

* Successful sales training program for Belgacom teleshop employees.

* Organization of 150 events/year – ex.: colloquium ‘e-society’ in Belgian Senate with European and Belgian leading politicians.

* Belgacom e-family days’, rewarded with the award for “Best Internal Customer Satisfaction”.

Direct reports: 20 - report to: VP marketing / Director Internal Communication

Communications Manager

Groep Gaverzicht - IIG nv - Interior decoration retail group. 1992-2000

* Improve image of furniture retail shops, by creating a stage for young designers.

* Excellent media buying results for television commercials.

Direct reports: 1 - report to: Marketing manager

Education & training

Master in Contemporary History – Free University Brussels (1986 – 1990)

Specialties: Press- & communication/economy/political sciences

Training:

French 1992-1993 Marketing Management 1996 Sales techniques 1998

Projectmanagement 2002 NLP 2002-2004 MS Project 2004

Coaching 2006 - 2013 Presentation techniques 2008-2011 Networking 2009

Coachend 2013 Frans - writing skills 2014 Trends & innovation 2014

German 2014 Sales: closing 2014

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