RESUME

Summary
 

I am a senior manager. A commercial director successful within (inter)national technological markets and real estate. A driven leader who can build, manage and motivate teams by setting and clearly communicating SMART goals. Strong in combining strategic long-term thinking and a hands-on short-term approach.

 

After finishing an interim assignment in the environmental sector, I now look forward to my next challenge, preferably in general -, sales - or marketing management

Key expertise

  • Team management: leading multidisciplinary teams (development, marketing, sales, service, ...).

  • Strategy: develop and implement efficient strategies (b2b/b2c) in:

    • Marketing - global responsibilities in positioning, pricing strategy, rebranding,...

    • Business development - setting up and expanding partner sales channels

    • Sales - leading and reorganizing sales teams

  • Communication - expertise in (inter)national environments

  • Relationship building: ability to build and deepen long-term relationships

  • Adaptability to quickly become familiar with complex environments

Languages

Dutch *****

English *****

French ****

German ***

Personalia

Experience

Owner

ACOMMA bvba                                                                                                                     Since 2014

 

Acomma bvba is a management consulting company, focused on providing management

services to companies; i.e. general management, sales, marketing and communication.

Experience in: finance, insurance, food and agriculture, non-profit, governments,

renewable energy.

Partner

AYES agency for stakeholder communication                                           Since 2019

 

Part-time activity as an expert in environmental communication

Ayes is a partnership between specialists who support organizations and

companies in their relationship with their stakeholders.

Consultant

BOVA ENVIRO+ - Environmental services                                                       2017-2019

BOVA ENVIRO+ is a consulting company with more than 20 years of experience,

active in Belgium and the Netherlands.  A multidisciplinary team of 45 experts

in the domains environment & nature, safety, soil, spatial planning and energy.

My role is to advise the company in the fields of communication, marketing,

training and overall strategy.

Commercial Director

Hyboma nv - Building your home - project development                             2014-2018

 * Positioning Hyboma as the construction company that builds more than your house, 

    We build a true home.

 * Responsible for the development of new houses spread over appr. 500 locations. 

 * Sales increase in 2016: 16%

 * Responsible for the sales- and marketing strategy. Rebranding 2017.

 * Start-up investors' channel Realvest

 

    Direct reports: 20 (7 independent sales people).

    Report to: CEO 

Born: 23/05/1967

 

Married with Carine Vandekerken, nurse. We have two children:

Sander (24) en Saar (23).

Hobbies:

Family, cycling, reading,

travel, networking

 

 

 

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Sales & Marketing manager

Groep Huyzentruyt nv - Pioneer in building affordable and compact houses.       2012–2014 

 

* Positioning of Groep Huyzentruyt as pioneer in affordable, compact housing solutions.

* Setup of the indirect sales channel ‘Real Estate agents’, to boost sales.

* Adapt sales strategy to ‘project-by-project’ approach.

* Business case to investigate possible startup of Timber frame construction.

 

Direct reports: 9 - report to: CEO

 

Group Marketing Manager

Matexi Group nv - Market leader in the house building market in Belgium.            2010–2012 

 

* Setup of a centralized marketing organization driven by HQ.

* Re-branding/re-positioning of Sibomat and Sibomat Wood Projects.

* Brand strategy, based on national brand and image awareness survey.

 

Direct reports: 5 - report to: CEO

 

Global Marketing Manager

Punch Graphix nv – Xeikon - Pioneer in digital printing technology                         2008–2010

 

* 300% increase of presence in global trade press, compared to previous years.

* Structured market approach build around major trade shows to turn around

   negative sales trend.

* Aligning activities of  European HQ marketing team and US team.

 

Direct reports: 1 - report to: CEO

 

Global Marketing Manager Media & Digital Cinema  

EMEA Marketing Team Manager 

Public Relations Manager

Barco nv - Global market leader in visualization technology.                                       2006-2008

 

* Marketing communication approach for a new business unit.

* Promotion of 3D cinema with Texas Instruments and Kinepolis Group.

* Responsibility for Barco’s presence at all major industry trade shows and events.

 

Direct reports: 6 - report to:  VP Sales & Marketing

 

Marketing & Channel Manager Belgacom TV  

Corporate Events Team Manager  

Internal Communications Manager

Belgacom nv - Leading telecom operator in Belgium.                                                  2000- 2006 

   

* Stock Exchange introduction – Member of the IPO core-team.

* Marcom plan for Belgacom TV below-the-line – print & e-communication.

* Successful sales training program for Belgacom teleshop employees. 

* Organization of 150 events/year – ex.: colloquium ‘e-society’ in Belgian Senate with European and              Belgian leading politicians.

* Belgacom e-family days’, rewarded with the award for “Best Internal Customer Satisfaction”.

 

Direct reports: 20 - report to: VP marketing / Director Internal Communication

 

Communications Manager

Groep Gaverzicht  - IIG nv - Interior decoration retail group.                                      1992-2000 

 

* Improve image of furniture retail shops, by creating a stage for young designers.

* Excellent  media buying  results for television commercials.

 

Direct reports: 1 - report to: Marketing manager

Education & training
 

Master in Contemporary History – Free University Brussels  (1986 – 1990)

Specialties: Press- & communication/economy/political sciences

 

Training:

French 1992-1993                        Marketing Management 1996             Sales techniques 1998

Projectmanagement 2002          NLP 2002-2004                                       MS Project 2004

Coaching 2006 - 2013                  Presentation techniques 2008-2011   Networking 2009

Coachend  2013                           Frans - writing skills 2014                      Trends & innovation 2014

German 2014                               Sales: closing 2014

 

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