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RESUME

Summary
 

"I am a senior manager, as a commercial or marketing director, successful within (inter)national technology markets, the construction, insurance, banking and environmental sectors. A results-driven people leader, strong in combining long-term strategic thinking and hands-on short-term action.

After a recent foray as senior consultant Interim Management, and a client assignment, it is time for a new commitment within a competitive environment - short-term or long-term. On a freelance or permanent basis."

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Key expertise

  • Team management: leading multidisciplinary teams (development, marketing, sales, service, ...).

  • Strategy: develop and implement efficient strategies (b2b/b2c) in:

    • Marketing - global responsibilities in positioning, pricing strategy, rebranding,...

    • Business development - setting up and expanding partner sales channels

    • Sales - leading and reorganizing sales teams

  • Communication - expertise in (inter)national environments

  • Relationship building: ability to build and deepen long-term relationships

  • Adaptability to quickly become familiar with complex environments

Experience

Marketing Manager

Aluvision - Standbuilding and Outdoor Living                                                                      2022-2022

* Team management - leading the marketing team.
* Strategy - elaborate marketing strategy for Aluvision and the Sundaze - Outdoor living brand.
* Extranet - Selection of partners to set up an extranet for rental and stand building partners.

 

Senior Consultant Interim Management

Hudson Benelux - Belgian's market leader in HR Services                                              2021-2022

* Client counselling - Consulting with companies on the precise determination of needs.

* Candidate selection - Selecting and guiding interim managers and introducing them to clients.

* Guidance - Further follow-up of client and Interim manager after the start of the cooperation.

Real Estate Manager & Marketing Director

Wilink Group | Wilink Real Estate                                                                              2020 - 2021

* Setting up and following up the turnover target for new-build real estate.

* Responsible for Wilink Immo offices and expansion of the distribution network.

* Provide advice to all entities within Wilink Group as a real estate expert.

* Responsible for the marketing department and setting up the strategic

   Go-to-Market marketing plan.

* Final responsibility for marketing for the entire Wilink Group
* Brand positioning for the full range of products and services.
* Setting up digital strategy from social media to marketing automation.
* Developing a 'go-to webinar' strategy to stimulate attracting new customers

    and increase cross-selling and up-selling with existing customers.
* Responsible for the sales Academy training center.
* Responsible for internal communication and well-being of employees.

Senior Advisor

BOVA ENVIRO+ - Environmental services                                                                        2017-2019

* Fine-tune communication, marketing, customer satisfaction and training.
* Coaching of +- 40 internal environmental coordinators (account & project management).
* Elaboration of ISO9001-2015 communication strategy for Brussels Environment

Commercial Director

Hyboma nv - Building your home - project development                                           2014-2018

 * Positioning Hyboma as the construction company that builds more than your house, 

    We build a true home.

 * Responsible for the development of new houses spread over appr. 500 locations. 

 * Sales increase in 2016: 16%

 * Responsible for the sales- and marketing strategy. Rebranding 2017.

 * Start-up investors' channel Realvest

 

    Direct reports: 20 (7 independent sales people).

    Report to: CEO 

Languages

Dutch *****

English *****

French ****

German ***

Personalia

Born: 23/05/1967

 

Married with Carine Vandekerken, nurse. We have two children:

Sander (26) en Saar (24).

Hobbies:

Family, cycling, reading,

travel, networking

 

 

 

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Sales & Marketing manager

Groep Huyzentruyt nv - Pioneer in building affordable and compact houses.       2012–2014 

 

* Positioning of Groep Huyzentruyt as pioneer in affordable, compact housing solutions.

* Setup of the indirect sales channel ‘Real Estate agents’, to boost sales.

* Adapt sales strategy to ‘project-by-project’ approach.

* Business case to investigate possible startup of Timber frame construction.

 

   Direct reports: 9 - report to: CEO

 

Group Marketing Manager

Matexi Group nv - Market leader in the house building market in Belgium.            2010–2012 

 

* Setup of a centralized marketing organization driven by HQ.

* Re-branding/re-positioning of Sibomat and Sibomat Wood Projects.

* Brand strategy, based on national brand and image awareness survey.

 

   Direct reports: 5 - report to: CEO

 

Global Marketing Manager

Punch Graphix nv – Xeikon - Pioneer in digital printing technology                         2008–2010

 

* 300% increase of presence in global trade press, compared to previous years.

* Structured market approach build around major trade shows to turn around

   negative sales trend.

* Aligning activities of  European HQ marketing team and US team.

 

   Direct reports: 1 - report to: CEO

 

Global Marketing Manager Media & Digital Cinema  

EMEA Marketing Team Manager 

Public Relations Manager

Barco nv - Global market leader in visualization technology.                                       2006-2008

 

* Marketing communication approach for a new business unit.

* Promotion of 3D cinema with Texas Instruments and Kinepolis Group.

* Responsibility for Barco’s presence at all major industry trade shows and events.

 

   Direct reports: 6 - report to:  VP Sales & Marketing

 

Marketing & Channel Manager Belgacom TV  

Corporate Events Team Manager  

Internal Communications Manager

Belgacom nv - Leading telecom operator in Belgium.                                                  2000- 2006 

   

* Stock Exchange introduction – Member of the IPO core-team.

* Marcom plan for Belgacom TV below-the-line – print & e-communication.

* Successful sales training program for Belgacom teleshop employees. 

* Organization of 150 events/year – ex.: colloquium ‘e-society’ in Belgian Senate with European and              Belgian leading politicians.

* Belgacom e-family days’, rewarded with the award for “Best Internal Customer Satisfaction”.

 

   Direct reports: 20 - report to: VP marketing / Director Internal Communication

 

Communications Manager

Groep Gaverzicht  - IIG nv - Interior decoration retail group.                                      1992-2000 

 

* Improve image of furniture retail shops, by creating a stage for young designers.

* Excellent  media buying  results for television commercials.

 

   Direct reports: 1 - report to: Marketing manager

Education & training
 

Master in Contemporary History – Free University Brussels  (1986 – 1990)

Specialties: Press- & communication/economy/political sciences

 

Training:

French 1992-1993                        Marketing Management 1996             Sales techniques 1998

Projectmanagement 2002          NLP 2002-2004                                       MS Project 2004

Coaching 2006 - 2013                  Presentation techniques 2008-2011   Networking 2009

Coachend  2013                           Frans - writing skills 2014                      Trends & innovation 2014

German 2014                               Sales: closing 2014

 

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