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EXPERIENCE

Human Resources

Employer branding & Talent acquisition

  • Selecting and recruiting employees since 2000.

  • Senior consultant Interim Management - Hudson Benelux.

  • Talent acquisition & integration manager - ERA Belgium.

  • Guiding assessments.

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Learning & Development 

  • Active at Belgacom Learning & Development Academy

  • Designing training and growth paths for dozens of employees - job qualification (Hays/Hudson).

  • Mentoring HR managers in Soft HR.

 

Change management

  • Involved in the large Belgacom SURF Change programme.

  • Setting up and implementing integration processes.

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Onboarding & integratie

  • Setting up onboarding processes for employees, starting from signing agreement.

  • Holding semi-annual and annual evolution interviews.

 

Communication

  • Responsible for internal communication at various companies.

  • Gave training on environmental and stakeholder communication to own employees and external parties.

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Coaching candidates and employees

 

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Marketing

Strategie & management

  • Long-term vision, annual planning, budget management

  • Leading teams of up to +20 people (Europe, US, China)

  • Corporate and brand (product) marketing.

  • Collaboration with external partners and agencies.

  • Setting up marketing processes: CRM, ERP, personas, etc.

  • Go-to-Market trajectory and product life cycle of products and/or services.

 

Inbound & content marketing

  • Copywriting.

  • Webinars and podcasts.

 

Digital marketing

  • Websites, extranet en intranet.

  • Social media marketing: all social media. 

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Traditional marketing

  • Total (re)branding of brands and companies - look & feel.

  • Traditional marketing: advertisements, brochures, catalogues.•Audio-visual marketing: radio and TV commercials, corporate videos,...

  • Sponsorship.

  • Event marketing: organisation of +500 events, up to 10,000 participants. Budgets up to €550,000.

 

General stakeholder communication – Public Relations

  • Close cooperation with trade press and general media.

  • Internal and change communications.

  • Crisis communication.

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Owner of Linkedin group: ‘Belgian Marketing &

Communication Professionals’ with+13,000 members.

Sales Management & Business Development

Commercial responsibility

  • Responsible for development, price-setting, marketing and sales in private housing developments.

  • Responsible for Real Estate offices (ERA, Hyboma and Wilink).

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Team responsibility

  • Leading sales teams with freelance salespeople and consultants in permanent employment - up to +20 employees.

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Development

  • Set up and manage a partner network in the real estate sector with +10 real estate offices (Group Huyzentruyt and Hyboma).

  • Training

  • Giving various sales trainings & info sessions : account management, stakeholder management,...

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